Geleneksel reklamc?l?kta, reklam?n verilmesinin ard?ndan herhangi bir ölçüm i?lemi yap?lmamaktad?r. Tahmini olarak reklam getirileri ölçülmeye çal???l?r. The analysis findings expose that the contributions of marketing and public relations and other communication disciplines for the IMC method are valued by promoting sector gurus, However t